How to Write a Quote for a Press Release That Doesn't Sound Fake

Overly polished, marketing-speak quotes are an instant credibility killer.

1. Write it the way the person would actually speak, not how marketing wishes they'd speak.
2. Include a specific detail or number rather than pure sentiment ("we're thrilled").
3. Keep it to one or two sentences — long quotes rarely get used in full anyway.
4. Have the actual person review and adjust it, rather than putting words in their mouth entirely.

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