How to Get a Journalist to Actually Open Your Email

Journalists get flooded with pitches — a few habits improve your odds.

1. Personalize the subject line and opening to reference their actual beat or recent work.
2. Keep the pitch itself short — most journalists decide in seconds whether to keep reading.
3. Lead with the news itself, not company background.
4. Avoid mass BCC blasts — targeted, personalized outreach performs far better.

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