Press Release Distribution: Where to Actually Send It

Distribution strategy matters as much as the writing.

1. Build a targeted list of journalists who actually cover your specific industry or topic.
2. Paid wire services can help with SEO and broad visibility but rarely guarantee journalist pickup on their own.
3. Direct, personalized outreach to a short list of relevant reporters often outperforms mass distribution.
4. Post it on your own site and social channels regardless, for SEO and direct visibility.

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