How to Write Product Copy Without Overpromising

Overpromising drives short-term clicks but long-term returns and distrust.

1. Back claims with specifics (numbers, timeframes) rather than vague superlatives.
2. Avoid absolute language ("never," "always," "guaranteed") unless it's literally true and defensible.
3. If a result depends on conditions, state those conditions rather than implying universal results.
4. Remember that copy that oversells creates returns, complaints, and reviews that undo the short-term gain.

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