How to Write an Executive Summary That Gets Read

Often the only section a busy decision-maker actually reads in full.

1. Lead with the client's problem in one sentence before anything about your company.
2. State the proposed solution and expected outcome clearly and briefly.
3. Keep it to one paragraph or a short half-page — this is a summary, not the full pitch.
4. Write it last, after the rest of the proposal is finished, so it accurately reflects the whole document.

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