How to Write a Cover Letter for an Internal Promotion

Internal letters need a different angle than external applications.

1. Reference specific, known context — projects, team dynamics, company priorities — since the reader already knows the company.
2. Focus on readiness for the new scope, not on convincing them the company is a good fit (they already know you think so).
3. Address the transition directly: how you'll hand off current responsibilities, not just why you want the new role.
4. Keep it shorter than an external letter — the relationship already exists, so less context-setting is needed.

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