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Tech Resume vs Marketing Resume: What Actually Changes

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The underlying principles are the same; the emphasis and vocabulary shift a lot.

  1. Tech resumes lean on specific technologies, systems scale (users, requests/sec, uptime), and concrete technical ownership.
  2. Marketing resumes lean on campaign results, growth percentages, channels owned, and budget size managed.
  3. Tech resumes can include a GitHub or portfolio link; marketing resumes benefit more from a portfolio of campaigns or a Behance-style link.
  4. Both should avoid buzzwords without evidence — "synergized cross-functional growth" helps neither field.

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