How to Network on LinkedIn Without Being Awkward

Genuine, specific outreach outperforms generic connection requests every time.

1. Always include a short note explaining why you're connecting — blank requests get ignored or feel impersonal.
2. Reference something specific: a shared connection, a post they made, a mutual interest.
3. Don't pitch anything in the first message — build the relationship before asking for something.
4. Follow up on genuine engagement (a comment, a shared article) rather than only reaching out when you need something.

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