Email Subject Lines That Actually Get Opened

The subject line does more work than most people give it credit for.

1. Be specific: "Question about the Q3 budget" beats "Quick question."
2. Front-load the most important word or ask, since mobile inboxes often truncate subject lines.
3. Avoid ALL CAPS or excessive punctuation — it reads as spam-like, even internally.
4. If time-sensitive, say so explicitly: "Need response by Friday: contract review."

Related reads